Directories

Directories are a simple, fast, practical way to put your site right where customers are looking. 

 

Just to get started, make sure your site is listed in the following major national directories:

 

 

(Market Hardware websites are automatically added to these directories as soon as they go live.)

 

Local directories help cut down the competition by weeding out geographically irrelevant results right from the start.  The two largest local directories are Google Local and Yahoo Local, and Market Hardware websites are added to both of these when they go live.  In addition to these, be sure to do a search in your own region to see if there are niche directories where you should be listed.

 

For many highly desirable search terms, there are one or more reputable directories that have visibilty on the first page of search results. For example, if you do a google search for home inspector , the fourth result (after the three main associations) is a directory, Home Inspections USA that home inspectors can get listed in for approximately $200/year. This is an indirect way to get leads from google that works because a prospect searching for a generic phrase (like “home inspectors”) is very likely to dig into local listings using a directory.