Search Engine Marketing
The new customers you seek are very likely to use a search engine
to try to find you. According to a study by Jupiter Research, 82% of
online shoppers know exactly what they want to buy by the time they hit
the web, and over half of them use a search engine to track it down.
But there are millions of websites out there, and getting yours
near the top of the search engine results can take some work. Ready to
take the first steps?
Getting Indexed
The very first step to showing up in search engines is to get
yourself seen by them – getting “indexed” in the industry parlance.
Having “Spider Food”
Spiders are automatic programs sent out by search engines which use the information gleaned to help establish rankings.
Getting Noticed
Natural Search Results and Paid Results are the two types of search results you can manipulate to try to increase your ranking
Get the details on all three of these in Market Hardware's Compass blog post Needles, Haystacks, and Magnets: How Customers Find Information on the Web