A survey done by Purchasing magainze offers this little nugget of advice: Never approach a customer unprepared.

Selling potentional customers on the way you’re going to work together is as important as what you’re selling, especially if you’re a business that sells services.

According to the survey, it turns out that lack of preparation is the number one dislike buyers have about sellers, with a lack of interest or purpose following close behind.

You can knock off both of those dislikes if you answer these four customer questions as soon as possible in your presentation:

1. Why are you here?
2. What’s going to happen in the meeting?
3. What’s in it for me?
4. How long is this going to take?

You can get more details on this approach right here