How do you differentiate your product and service from your competitors?

One way is to look at macro trends and tweak your product or service to take advantage of developing trends.

Just found trendwatching yesterday—sort of a bite-sized American Demographics.

Make sure to check out their newsletter. The current issue addresses Insperiences, customers bringing professional-grade experiences & facilities into their homes, including specialty rooms like

• Home theatres
• Elevators
• Private rooms, like a soundproof entertainment rooms
• Wine rooms

How can your business take advantage of a trend like this? We have one customer, an HVAC contractor, who specializes in installing the environmental systems for wine cellars.

Lots of other similar opportunities surrounding this and other trends.