In the on-going keyword arms race, there’s a new weapon.

Microsoft has a new Add-In for Excel 2007 that provides all sorts of cool keyword slicing and dicing capabilities.

Here’s an overview and a set of video tutorials

If you’re interested in doing pay-per-click (PPC) advertising you may be interested in Google’s AdWords Jumpstart Service

There’s no charge for the service and a Google staff member will help you setup your first AdWords campaign. They do require that you commit at least $299 to PPC spending on AdWords.

A review on WorkHappy notes that:

Overall, [jumpstart is] not a bad way to start AdWords if you’re going to do it on your own—so long as your expectations are that this is only to help you do the initial setup. It helps with about the first 15% of what you’ll need to do if you want to be successful…. It’s not designed for people who wish to have someone else set up and managed it for them. It’s for people who are willing and able to figure it all out and manage the nitty-gritty themselves, but need a little hand holding to get started.

If you do want somebody to take care of all of it, we can help. We have a new Search Engine Marketing Service that includes both pay-per-click advertising across all the major search engines as well as Internet Yellow Page premier listings. Contact Us for more information.

Many small companies have found a way to significantly increase the amount of business they get from the Web: Pay-Per-Click advertising. In fact, for some, Pay-Per-Click advertising (or PPC) is a key to staying competitive in today’s marketplace. Search engines like Google and Yahoo have dramatically improved the quality and effectiveness of helping everyday users do local searching for small businesses.

PPC marketing is sometimes referred to as Performance Based Marketing or Pay-for-Performance
or Cost-per-Click. It is an auction-style advertising method of paying for placement on the major
search engines. With PPC, you as the advertiser have the ability to get exposure on any search
engine results page rather than leaving it to chance or the ever-changing formulas set by the search engines.

With PPC, you purchase the right to have your site’s name and brief description appear as a link
alongside, above or on the same page as regular search returns. This strategy typically yields the
most consistent results and, when organized properly, will help deliver more business from your site.