Getting Customers to Complain
“If none of your customers are complaining, start worrying…”
I can’t say I’d ever anticipated posting an article about trying to increase complaints from customers, but Entrepreneur.com has come through with another information-filled customer service article.
Quoting Jeanne Rinaldo, vice president of relationship management at Integrated Loan Services:
In my experience, I’ve found it’s foolish to assume that silence from your customers is a good thing. It’s the quiet clients who leave. They’re the ones who don’t make a fuss about problems—they let their complaints build up to the point that they think it’s easier to leave than attempt to fix all that’s wrong.
If you’re interested in making sure your customers aren’t doing a quiet disappearing act, read the full article: Getting Customers to Complain