If it’s thought out carefully, a Frequently Asked Questions page can be a great tool for a business with a web presence. It can be the point of first contact for a potential customer trying to decide whether you’re the right business for them. It can be a resource for an existing customer who needs help. And it can even be a way for you to sneak in a little more sales copy into the site.

Unfortunately, if you create your FAQ when you’re just starting out, you don’t really know for certain what the common questions will be. If the page is never updated after that, your FAQ will not be nearly as useful as it could be.

Here are some good questions to start with, but put a note in your calendar today to have a look at your FAQ every few months to make sure it really reflects what your customers are curious about.

• How quickly can you get the job done?

• What services do you offer?

• What are your credentials?

• What are your payment options?

• What if I’m not satisfied? Do you have a guarantee?

• What’s the best way to contact you if I need help?

• Are you available on weekends? In the evening?

• Do you offer any discounts?

If you’d like a little more information, Frank Ross’s Home-Based Business blog’s article on this topic is what got me thinking about FAQs and small businesses.