For local searches, Google is now including up to 10 business listings above the “organic” search results.

For high-value search phrases, organic results are heavily biased against local businesses: large companies, yellow page publishers, directories, franchisors all have a huge advantage in generating the in-bound links that drive high search engine rankings.

So this is great [...]

Well, we hope.

But I have a question—how did you feel reading this headline?

One of the most fundamental copy writing lessons is “stress the benefit, not the feature.”

It turns out that recent neurological research shows that reading about a benefit makes your brain fire as if you’ve experienced it.

In other words, our brains crave beneficial [...]

Getting great, high-quality inbound links is one of the most important things you can do to naturally promote your business’s website.

Our newest “sound in-bound” tip is a new service from Intuit, the makers of QuickBooks, called JumpUp

They describe it as a site “that helps new businesses get up and running quickly and successfully.” [...]