Archive for February, 2006

Five Marks of a Legitimate SEO Firm

I got spammed today by a Search Engine Optimization (SEO) firm, guaranteeing me “Top 10 search engine results within 30 days!”

Such hogwash! We’ve had several clients lose money to hucksters like this.

But then I thought, let’s be a bit more constructive. SEO is a valuable and valid discipline.

So here are my five marks [...]

What Buyers Dislike Most About Sales

A survey done by Purchasing magainze offers this little nugget of advice: Never approach a customer unprepared.

Selling potentional customers on the way you’re going to work together is as important as what you’re selling, especially if you’re a business that sells services.

According to the survey, it turns out that lack of [...]

“Jumpstart” into Pay-per-Click Advertising

If you’re interested in doing pay-per-click (PPC) advertising you may be interested in Google’s AdWords Jumpstart Service

There’s no charge for the service and a Google staff member will help you setup your first AdWords campaign. They do require that you commit at least $299 to PPC spending on AdWords.

A review on WorkHappy notes that:

Overall, [...]