Archive for January, 2006

Sending a Series of Marketing Emails

You may run into a situation where you want to collect prospect email addresses and then send a set series of marketing emails to them.

I just came across a service called AWeber that includes a concept of a “campaign” which is just that—a set series of emails.

I chatted online with their helpful customer service and [...]

5 simple steps to high search engine rankings

There’s no “magic” to getting a high rank in search engines’ results.

The rules are well-known and pretty darn simple, as John Jantsch reminds us:

Here’s the deal about search engines. The rules never change.

This is all you have to do:Find out what your market is searching for Create good content around those searchesWrite well formed [...]

Trendwatching for Product Development

How do you differentiate your product and service from your competitors?

One way is to look at macro trends and tweak your product or service to take advantage of developing trends.

Just found trendwatching yesterday—sort of a bite-sized American Demographics.

Make sure to check out their newsletter. The current issue addresses Insperiences, customers bringing professional-grade experiences & facilities [...]