Gripes of the Web Shopper

Remember the good old days when our customers’ biggest complaints involved the site taking too long to download? Business Week Online has published the results of a customer survey and found that error messages are the problem these days, and that more than a third of your customers will abandon your site the moment they get one.

The top three complaints:

  1. Error Messages: 40%
  2. Confusing Navigation: 37%
  3. Getting Trapped in an Endless Loop: 31%

Oh, and slow download times? A miniscule 3% of the customers surveyed mentioned it!

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