Pricing Your Products — Art or Science?

Denise O’Berry at Just for Small Business recently summarized a Marketing Experiments pricing report.

What do you charge for your products? How do you determine the best price point to get the maximum revenue? Should the price be low so you can make your money on volume? Or high to get the best return on each item? Those are the questions many entrepreneurs would like to have answered. It’s tough to figure out what is the best price for a product because there are so many variables involved.

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