Archive for October, 2005

Old-School Marketing Technology

I ran acorss a couple of great posts today about the power of hand-written notes:

Jackie Huba, at Church of the Customer, went to J. Crew, returned a couple of items, got money back and a hand written note. Remarkable, for sure. (Here’s the whole post.)

I’ve spent thousands at the Gap and Banana Republic but [...]

Ranking Free Directories Online

There are thousands of free directories that you can submit your site to and get listed in.

Unfortunately, many of them are “bad neighborhoods” of link spam that getting listed in will either have no effect or have a negative effect on your own search engine ranking.

Martin Preece from WebSEODesign, however, has started a sort of [...]

Leverage Your Customers’ Feeback Using Angie’s List

Angie’s List is a popular and growing service that lets consumers rate contractors and service providers. It’s currently in 20+ cities and growing.

Angie’s List, with its homeowner-friendly format, comes with the added bonus of insider information: the rating system that gives the subscriber the lowdown on the experiences of previous consumers. (from the San Deigo [...]