I ran acorss a couple of great posts today about the power of hand-written notes:

Jackie Huba, at Church of the Customer, went to J. Crew, returned a couple of items, got money back and a hand written note. Remarkable, for sure. (Here’s the whole post.)

I’ve spent thousands at the Gap and Banana Republic but never received a note like this. I couldn’t name a single employee at those two stores. But I’ll remember Natalie.

And over at Duct Tape Marketing, John Jantsch tells a story about one of his readers taking his advice about hand-written notes to heart to great effect.